April 19, 2026

volume 10 issue 7, 2025

1. Article

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Title A COMPREHENSIVE PLAN FOR ONLINE PROMOTION IN THE YEAR 2023: DIGITAL MARKETING AND THE OPPORTUNITIES AND RISKS IT PRESENTS
Authors Dr. S. PHANI SHEKHAR
Institution Padala Rama Reddi College of Commerce and Management Hyderabad.
Pages 1-11
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48271
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2. Article

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Title A CASE STUDY OF CONSUMER BEHAVIOUR AND MARKETING PSYCHOLOGY
Authors Dr. S. PHANI SHEKHAR
Institution Padala Rama Reddi College of Commerce and Management Hyderabad.
Pages 12-30
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48272
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3. Article

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Title An Analysis of Factors That Influence Compulsive Online Shopping Habit Formation
Authors Dr. S. PHANI SHEKHAR
Institution Padala Rama Reddi College of Commerce and Management Hyderabad.
Pages 31-41
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48273
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4. Article

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Title AVENUES OF SELECTIVE INDIVIDUAL INVESTORS INVESTMENT IN FINANCIAL MARKET
Authors Dr.J.MADHAVI
Institution R.G.Kedia College, Hyderabad.
Pages 42-48
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48274
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5. Article

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Title EVOLUTION AND REHABILITATION OF SCHEDULED CASTE AND SCHEDULED TRIBES IN MEDIEVAL THAGADUR NADU (INDIA)
Authors P.V. SARATHI, Dr. I SELVASEELAN
Institution Government Arts college (Men) Krishnagiri-1 Tamil Nadu, India.
Pages 49-61
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48275
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6. Article

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Title Study of Phytochemical Activity and Pharmacological Action of Selaginella Bryopteris for Management of Oxidative Stress
Authors Pratibha A. Saxena
Institution Barkatullah University, Bhopal, India.
Authors Dr Asha Verma
Institution Govt Shyama Prasad Mukherjee P G College, Bhopal, India.
Authors Dr. Namrata Singh Rajawat
Institution SATI, Vidisha, India.
Pages 62-71
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48276
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7. Article

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Title Discover Phish: A Survey
Authors Chetan Bharambe, Satyam Shinde, Ruturaj Bendale., Mahesh Kathale, SairaBanu Pansare, Tejaswini Zope
Institution Nutan College of Engineering and Research, Talegaon Dabhade, Pune, MH, India.
Pages 72-77
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48277
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8. Article

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Title DETERMINANTS OF CAPITAL STRUCTURE IN INDIA: A STUDY OF PHARMACEUTICAL AND CHEMICAL INDUSTRIES
Authors Dr. VEJANDLA VENKATA RAMAKRISHNAM RAJU
Institution Wesley PG College Secunderabad, Telangana, India.
Pages 78-94
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48278
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9. Article

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Title POST-COVID-19 OPPORTUNITIES FOR INDIAN BUSINESS OWNERS AND OPERATORS
Authors Dr. SUHASINI PALLE
Institution CSI INSTITUTE OF PG STUDIES, SECUNDERABAD.
Pages 95-104
Published In Volume 10, Issue 7 – July 2025
DOI https://doi.org/1429.10/zenodo.48279
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